The footwear market has faced a massive crisis during this pandemic. No sector has been left untouched by this pandemic. The only difference is that some sectors have made huge profits while some faced a crisis. The footwear industry is one of them, especially the wholesale footwear market. But thanks to this digital era, some of them survived. This pandemic has pushed companies, industries to restructure their working norms and strategize according to the current scenario. However, the world is slowly getting back to normal, but still, there is tough competition for wholesale suppliers.

India stands at the second position in the producer and consumer category for footwear at global standard, with China being at the top. The countries have adopted various marketing techniques like b2b models to stand out at the international front.